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Your Instagram Bio Is Losing You Customers: Here's How to Fix It

a pink and green text image reading 'your instagram bio is losing you customers'

Let’s talk about your Instagram bio. It might be losing you customers without you even realising it. When people land on your profile, they’re usually looking for three key things:

💫 Who are you?

💫 What do you do?

💫 Where/how do you do it?

If they can't get that information from your name or bio, they're not likely to look any further. Why? Because they have NO idea if what you’re selling is even for them. Think of your Instagram bio as a storefront. If it’s unclear or cluttered, people won’t bother stepping inside.

Here's a super easy structure to base your bio on:

💥 What You Do

Start with what you do. Be specific and make it engaging. If you’re baking the brightest, bounciest cakes in Leeds, say so! Your bio should immediately tell visitors what makes your business special.

Example: "The brightest, bounciest cakes in Leeds!"

📍 How People Can Access That

Next, tell people how they can access what you offer. Include your location if it’s relevant. If you run a local bakery, let them know where to find you and your hours of operation. If you’re an online business, mention how they can place orders.

Example: "Pop into the Horsforth bakery Mon-Sat 8am-4pm"

🚨 A Call to Action

Finally, include a call to action. What do you want people to do when they visit your profile? This could be anything from visiting your website, making a booking, or enquiring about a service.

Example: "Enquire for events and wedding orders:"

🔗 Link

Don’t forget to include a link. This could be a booking form, your website, or a direct link to your online store. Make sure it’s easy to find and relevant to your call to action.

Example: "Link: [Your website or booking form]"

Keep It Short and Sweet

Remember, people are lazy. The shorter and clearer your bio, the better. You want to grab their attention and give them the essential information quickly.

By using this simple structure, you’ll make it easier for potential customers to understand who you are, what you do, and how they can benefit from your services. This can save countless people from dropping off your profile and turning them into loyal customers instead.

The Bottom Line: Instagram Bio Optimization

Your Instagram bio isn’t just a few lines of text – it’s a powerful optimization tool to attract and retain customers. So, take a few minutes to refine it. Make it clear, engaging, and informative. Your business will thank you for it.


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